Vanilla quark with 13 grams of protein per 100 grams. Lactose-free, no added sugar, smooth enough to eat straight from the cup. The number is printed largest on the front, so nobody has to turn the tub around.
A Swedish brand from Västerås looking for a long-term production partner in the EU. First listings planned across the Mälardalen region.
In September, Arla reduced the protein in its best-selling vanilla quark from 9.7 to 8.8 grams per 100 grams, without lowering the price. Swedish shelves have been short of quark since March, and domestic capacity does not arrive until 2028. We started Tallvalls to fill that gap with one clear thing: more protein, openly declared, in a quark you can actually buy.
Grams of protein per 100 g. Arla Mild vanilla 0.2 % and Lindahls vanilla 0.2 %, read off packaging in store on 8 September 2026. We compare with the vanilla quarks people actually buy, not with specialist products. The Tallvalls figure of 13 g is the target in our specification, confirmed by accredited analysis before launch. We round the protein figure down, never up.
Vanilla quark, 500 g. High protein without graininess, so it works straight from the cup, in oats, in a shake or in cooking. No added sugar, lactose-free, 0.2 % fat.
Tallvalls starts with a vanilla quark, but the brand is not a single product. It is a house brand for high-protein dairy, built on a promise anyone can check in two seconds: the protein figure is printed larger than our name, and it is always rounded down. Quark first, then the rest of the fridge. Nothing carries the name unless it earns it on that number.
Vanilla, 500 g, lactose-free, at launch. A second flavour and a 1 kg format follow once volume supports a second production run.
Cottage cheese, skyr and drinkable quark under the same promise. Products without a protein story do not belong under this name.
Every figure comes from accredited laboratory analysis, published on this site, and rounded down before it is printed. The claim is the product.
Swedish grocery is dominated by three chains, and a central listing takes the better part of a year. Independent ICA retailers decide their own range themselves, in a single conversation. So that is where we begin, and we let real sell-through open the central doors afterwards.
The established brands still sell quark as a dessert, to everyone. But the person buying it every week is buying protein, and turns the tub around to check. That is a marketing problem before it is a dairy problem, and marketing is the thing our group is actually built on.
Printed larger than the brand name. No comparison needed, no turning the tub around, no arithmetic in the aisle. The decision takes one second.
Not a broad dessert audience. The person comparing labels, tracking intake and mixing quark into everything, reached where they already are rather than through mass media.
Rounded down, analysis published, comparisons dated and sourced. A brand that cannot be caught out does not have to spend its budget defending itself.
A group used to testing creative, reading numbers weekly and scaling what works. That cadence is unusual in dairy, and it is the part competitors cannot copy quickly.
Tallvalls is owned by Westros Digital Retail AB, a Swedish e-commerce group in Västerås. The group reached SEK 43.6 million in net turnover in its first full financial year, with a profit and an equity ratio of 79 per cent. That is who pays for the pallets, the artwork and the shelf space. It is also why we can commit to volume instead of asking a dairy to carry the launch risk with us.
Where the figures come from. Turnover, result and equity ratio for 2025 are taken from our filed annual accounts and can be checked against the public record at allabolag.se or Bolagsverket. The 2026 figure is our internal group plan for the current year, not a result. We label it that way here for the same reason we round the protein figure down: a number you cannot check is worth nothing to you.
A dairy that works with us is not taking on a start-up that still has to find a designer, a photographer, an agency and a logistics partner before anything can be printed. Those functions already exist inside the group and already run every day for our own brands. This site is one example of it.
Name, mark, sleeve layout, dielines and every face of the cup produced in house. The pack you can rotate on this page is our own 3D model, built to the real dimensions of a 500 g cup, not a stock render.
Designed, coded and animated internally, including the 3D pack, the packaging textures and the Swedish version. No agency, no template, and no external invoice waiting to be approved before something can change.
The group buys and measures paid social and search every day with its own reporting stack. Launch advertising will be written, bought and read by the same people, which is why we can promise a geotargeted push around every store that stocks us.
Chilled third-party logistics in Västerås, weekly deliveries to store, and the article data, EAN codes, case configuration and supplier declarations Swedish retailers ask for before they will list anything.
Mandatory particulars under Regulation 1169/2011, nutrition and health claims under 1924/2006 and 432/2012, an own-check programme, and a written specification you can quote against line by line.
A quotation gets a reply the same day and a yes does not have to travel through a committee, a category board or a procurement cycle. For a dairy that is often the difference between a pilot this quarter and a pilot next year.
Made in house, on purpose. We put this much work into a site that only a few dozen people will read because it is the fastest honest way to show how the product itself will be handled.
Talk to usWe are a Swedish brand looking for a long-term contract manufacturer in the EU. We are not hunting the cheapest cup. We are looking for a dairy that can hold a specification, document it, and grow with us as the volume grows.
The full brief with volumes, timeline and specification is sent on request. We decide ourselves and we answer email the same day.
info@tallvalls.comMost enquiries a dairy receives are one paragraph and a hope. Ours arrives with the specification written, the label text checked against the regulation and the artwork finished. Everything below exists today and is sent as PDF on request.
Sent the same day, in English or Swedish, with no form to fill in.
Written, checked and laid out before the first email. Ask and it is in your inbox the same day.
Open what is relevant to you. If something is missing, ask and you get it the same day.
We print the number largest on the front, but the back of the pack is what decides whether we deserve it. Here is the full declaration, exactly as it will appear on the tub.
Lactose-free MILK, milk protein concentrate (MILK), natural vanilla flavouring, sweetener (sucralose), cultures, lactase enzyme. Contains naturally occurring sugars.
Quark with vanilla flavour, lactose-free, 0.2 % fat. With sweetener.
Keep refrigerated at no more than +8 °C. Once opened, consume within 5 days. Best before: see lid.
Contains milk. Lactose-free, below 0.01 g lactose per 100 g.
| Energy | 280 kJ / 66 kcal |
| Fat | 0.2 g |
| of which saturates | 0.1 g |
| Carbohydrate | 3.0 g |
| of which sugars | 3.0 g |
| Protein | 13 g |
| Salt | 0.1 g |
Protein contributes to a growth in muscle mass. A varied, balanced diet and a healthy lifestyle are important.
Target values. The figures above are the specification we order against. Final values are set by the dairy's accredited laboratory analysis before print, and the analysis is published here. We always round the protein figure down.
Quark is bought weekly, by the same people, on one number. They mix it into oats, shakes and cooking, so taste has to be good but rarely decides. Protein level and a smooth texture do. That matters to a producer for one reason: a category bought on a printed figure gives repeat purchase you can forecast, and it is why we can commit to a volume plan rather than hope for one.
A category sold on one number, to a buyer who checks it. That is demand you can plan a line around.
Swedish grocery is three chains, and a central listing takes the better part of a year. Independent ICA retailers decide their own range themselves, in a single conversation. We start there, in the four towns below, with chilled third-party logistics in Västerås and weekly deliveries to store. You deliver to one address on a pallet. Everything after that is ours.
Every point is a town where retailers decide their own range. The map fills in with named stores as they sign.